Why Experiential Travel is the Future
Experiential Travel is Transforming Travel
Depending on who you ask, the term “travel” can mean a lot of different things. Some may describe it as a relaxing resort vacation. Others, an immersive cultural experience, or even a remote nature excursion. Whichever travel style you identify with most, there is no shortage of destinations to fit your needs. However, these travel experiences are not all equally easy to come by. While booking an all-inclusive cruise may be quick and simple, this option doesn't tend to provide the personal reward of authentic exploration.
This element of true discovery is what distinguishes “experiential” from “traditional” travel.
Traditional vs Experiential Travel
Traditional travel is the term most people are familiar with, and it generally consists of pre-packaged trips, group tours, and resort focused vacations. Picture a trip to Disneyland, a cruise where everything is included, or a group adventure expedition where you purchase a package and don't meddle with the logistics of the itinerary.
While this can make for a stress-free and relaxing escape, it doesn’t offer the excitement and enrichment of visiting off-the-beaten-path locations. Here, picture hopping around Indonesia visiting remote beaches and getting to know the local cultures along the way.
Experiential travel rejects the convenient yet watered-down travel experience, and instead gets back to the roots of travel. Traveling used to be synonymous with adventure, and was full of the thrill that comes along with traversing untrodden territory and a subsequent sense of uncertainty. Not knowing beforehand what you’re going to encounter around every corner allows travelers’ childlike senses of wonder to be reignited.
Changing Travel Trends
Although traditional travel is still alive and well, in recent years there has been a notable shift towards experiential travel, especially among millennials. When you look at companies like Airbnb, Couchsurfing, and Workaway, it’s clear that today’s travelers are starting to favor opportunities where they can learn and grow over a standard poolside holiday. This changing status quo is especially evident on social media sites such as Instagram where you’ll find many more millennials posting pictures of themselves in exotic locations rather than alongside a shiny car or brand new house. Somewhere along the line, cave diving in the Yucatan and a homestay in the middle of the Himalayas became more desirable than settling down and buying your first home.
There are many motives for this shift, though one of the most significant is the huge surge of information available online, which has made planning experiential travel more accessible than ever. Travelers are no longer forced to rely on outdated guide books and word-of-mouth, which is not always the most reliable source.
While self-planning experiential travel has become more obtainable, it’s not always a simple process to undertake. Researching, planning routes, and booking transportation, accommodation, and activities on your own can get overwhelming, especially when you have to dig through the internet’s vast overload of information. When there’s more pieces of the puzzle to be put together, there’s also more room for error along the way. Lodging options may be limited and you’ll probably come across contradicting information. However, the biggest issue you’ll most likely encounter is the seemingly unlimited options of places to visit. Picking the right one for you can be tricky, as well as time-consuming. All this means that planning an experiential trip can take upwards of 30 hours, making it a rewarding, but drawn-out venture.
Why Choose Experiential Travel?
With a whole new world of travel available to the public, experiential travel is booming and shows no signs of slowing down. This approach to exploring unfamiliar destinations before they’re overtouristed not only helps expand your horizons, but it also promotes the development of self confidence. When your hand isn’t held the entire time, possibilities for unique discovery, memorable moments, and enriched experiences are unlimited. As opposed to visiting and leaving a country without ever really seeing it, which is usually the case with all-inclusive and single destination vacations, trips to lesser-known locations invite you to travel deeper, and to not just check the top tourist attractions off your list.
Traveling off-the-beaten-path can sound intimidating, as it’s most often associated with extremely isolated destinations. Surprisingly though, suburbs, smaller towns, and non-touristy neighborhoods can also be considered off-the-beaten-path. Many travelers give these areas a skip in favor of cookie-cutter cities and cliche sights, but end up missing out on the unique parts of a city or country that make it one-of-a-kind. Benefiting from low tourist traffic, these spots provide visitors with a more local experience, which can’t be offered anywhere else, making it more exclusive and enjoyable overall.
A Simple, Exciting Solution
Nevertheless, for those who are enticed by the idea of experiential travel but find the planning process tedious, or are too busy to do the required research, there is a solution: Jubel.
With Jubel, experiential travel doesn’t have to be overwhelming, in fact in can be fun. We will take care of crating a journey ideal for you, including matching you with the most extraordinary places, booking your flights, reserving your accommodation, and recommending activities - all tailored to your individual travel style. Or, if you already have an exciting destination in mind, we’ll cover the logistics, hand you curated recommendations, and get you there stress-free.
What really sets Jubel apart though, is that we’re the only company that can fully personalize an experiential trip to all budgets. For every trip, we maximize value for you, filter through thousands of destination options, and ensure that you're matched with the very best trip for you.
So whether you prefer the thrill of a surprise trip, or just need help with the specifics, Jubel can quickly get you on your way to your next big adventure!
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