Value in Jubel's "Destination unknown" journeys


We put mystery and adventure back into travel

Once upon a time, travelers would embark on epic expeditions, where maps served as mere suggestions, sea monsters roamed the oceans, and entire civilizations lay unknown. Back then, journeys turned travelers into heroes and stories into legends. The world back then was an unknown and mysterious place waiting to be explored by the brave and the bold.

Jubel brings epic travel back to this day and age.

The experience

Jubel curates a personalized journey based on your means and desires. Choose what countries or regions you would like to discover and let us turn it into an adventure. As you explore, sealed envelopes will reveal your next destination and provide you with curated local recommendations handpicked by your travel consultant.

Using our advice, you are free to create your own schedule and set your own pace.

Problems Behind Alternative Travel

Overwhelming number of options

  • Alternative travel refers to every corner of the world that mainstream tourism isn't talking about. This equates to thousands of options within every destination.
  • Many of these unknown places are not worth paying to go to, but there are indeed a few priceless gems. Trying to sort out the latter from the bunch is an extremely time consuming and costly task.

Information available is unreliable  

  • Trusted sources have not published articles on these destinations yet, otherwise, a flood of tourists would already be there spoiling the magic.
  • The only information on these places comes from sources not concerned with filtering practical quality destinations. Most of these are small independent bloggers and travel threads.

Both of the above points make you run the risk of travelling to a place that isn't worthwhile.

Jubel's diligent research solves this problem

Jubel’s destinations have been extensively documented by our research team. This enables Jubel to do the following: 

  • Minimize all forms of potential risk for the traveler
  • Ensure the quality of the experience and help answer any potential questions during the trip
  • Hand select only the best destinations for Jubel experiences
  • Partner with local suppliers and companies aligned with our values and brand
  • Gather the necessary intel to plug in travelers and truly be in-the-know at each destination

The Value in Surprise*

  • You will feel awesome. Humans are hardwired to enjoy surprising experiences. FMRI research shows that our brain releases more dopamine when reacting to surprising stimuli compared to stimuli we already expect
  • Dopamine is a chemical that does wonders for our brains, including stave off bad feelings. Not only that however, surprises also build a tolerance for uncertainty, which in turn reduces anxiety
  • If all of this wasn't enough, you will feel more excited, happier, and have more fun because research shows that surprises intensify our emotions by about 400%
  • Jubel's unique destinations are awe inspiring, creating a type of sensation only experienced when you find something impressive or powerful. According to a study from the University of California Berkeley, awe reduces our levels of interleukin-6 (il-6), a chemical that promotes inflammation. Not only is the feeling of awe healthy, but it’s also proven to slow down our feeling of time and make us more helpful to others
  • You will live fully in every surprising moment because surprise demands that we pay attention to whatever stimuli is surprising us, in part because we don’t know what it is. By forcing our attention, surprise makes us live in the present


  • Jubel customizes trips based on your budget and desired experience
  • Jubel’s research team curates unique destinations and recommendations from our global network to build the perfect journey tailored specifically for you


  • Jubel believes that freedom to wander and explore enriches every journey
  • Using Jubel’s advice you will be free to create your own schedule and set your own pace

Dedicated Travel Consultants

  • Jubel saves you all the hassle and time required while doing research and booking with a swift, on-boarding process
  • Throughout your journey, a travel consultant will be available to help you with anything you might need

The Jubel Pack

  • The Jubel Pack contains several envelopes, each designed for a specific stage of your journey. The envelopes are tools to keep your destinations unknown and also guides for when a specific destination is revealed.
  • Inside you will find a curated list of only the best activities and available tours with local guides. We will also include important tips, maps, and emergency contact information so that you can safely adventure on!

* References :

  1. Cell Press. "Pure Novelty Spurs The Brain." ScienceDaily. ScienceDaily, 27 August 2006.
  2. Itti, Laurent, and Pierre Baldi. “Bayesian Surprise Attracts Human Attention.”Vision research 49.10 (2009): 1295–1306. PMC. Web. 21 Jan. 2016.
  3. "Result Filters." National Center for Biotechnology Information. U.S. National Library of Medicine, 15 Apr. 2015. Web. 21 Jan. 2016. <>.
  4. Luna, Tania, and LeeAnn Renninger. Surprise: Embrace the Unpredictable, Engineer the Unexpected. N.p.: n.p., n.d. Print.